Driving Innovation from Science to Business
How customized
marketing practices can help Universities and PROs to get their research
to market?
European Trans2Tech
Conference
March 6, 2008 - Hotel Aquabella, 2 rue des Etuves, Aix en Provence - France
Régine LORENZI, Director, Méditerranée Technologies
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Alain LIBEROS, Deputy Head of Unit Support for Innovation, DG Enterprise, European Commission
Æ Create effective marketing and
commercialization strategies
Moderator Bernard FROMENT
Head of the Office of valorization, intellectual property and
partnerships
Research and Innovation Directorate General / Innovation and Regional
Action Service
Ministry of Higher Education and Research
Developing
Knowledge Sharing in the ERA
Gillian MCFADZEAN, Chair of the European Commission's Expert Group on Knowledge sharing in
the ERA, Chair of PROTON
Public-Private
Partnerships for effective Technology Commercialization and Innovation Development
Michel DUHAMEL, President, TII Technology Innovation Information, European association
of technology transfer and innovation support professionals
The
new trends of IP commercialization
Claude CARRIERE, President, Curie network
Science-to-Business
Marketing, an innovative approach to getting Research closer to Markets
Thomas BAAKEN, Head of Marketing Research Centre, Science2Business, University of
Applied Sciences of Munster
Æ Companies’ needs and expectations
for valuate partnerships with Public Research Organizations
Moderator Anders BROSTRÖM
Researcher, Swedish
Institute for Studies in Education and Research (SISTER)
Companies’
motives and rationales for cooperating with universities
Anders BROSTRÖM, Researcher, SISTER
From
brains to business: Industry perspective on public-private partnership
Gerjan VAN DE WALLE, Director Business Development, MiPlaza, Philips Research Europe,
Netherlands
R&D in the Media Business, the Science and
Technology of Entertainment
Xavier ARMANGUE, Researcher, Mediapro Group, Spain
To
a balanced and relevant partnership
Philippe BRUN, MED’inVent consulting, France, Former Intellectual property group
Manager
Parallel workshops
Æ Evaluation,
IP and strategic marketing
Moderator Michel BICHERON, Consultant, Agro-Food Industries Technology
Transfer, Former C.E.O. SCALIME France SA
Introduction
: SCALIME Nutrition
Michel Bicheron,
Consultant Agro Food Industries Technology Transfer
Innovation
valorisation – linking Research and Business: the FAI-MAC & MMDIP experiences
Yves Boisselier,
President, MAC-Team
François Tamarelle,
CEO, Synbea
Transfer
Strategy & Licensing Agreement Negotiations
Hélène Genty, Licensing out Officer, INRA Transfert
Pan-European
technology evaluation system
Todd Davey, International Projects Manager, Münster University of
Applied Sciences, Science-to-Business Marketing Centre
Patrick Faure, Research Business Developer (Life Sciences), Valorpaca
Arnaud Cottet, Research Business Developer (Engineering), Valorpaca
How
to find the right market access for any invention ?
Dominique Vian, Researcher, CERAM Business School
Bernard Teyssendier de la Serve, Research Director, Chief delegate of
the Plant Biology Department, INRA
From
research to business through international partnership creation
Cinzia Giachetti, Technology Transfer Division Executive Manager, CPR
Patent
portfolio constitution and analysis
Guillaume Ferre, Licensing Manager, CEA Valorisation
Technology
Transfer policy at INRIA
Marc Barret, Technology Transfer Officer, INRIA Sophia Antipolis
Méditerranée
Technology Centers
of Spain - Experience in Technology Acceleration in Silicon Valley
Pedro Moneo Lain, Strategy and planning
Director, FEDIT, Federación Española de Entidades de Innovación y Tecnología
Æ Operational
marketing and commercialization
Æ Knowledge
and people flows
Moderator Jan CHOJECKI, Managing Director, Plant Bioscience Limited (PBL), Norwich, UK
This workshop includes the topics previously planned in workshop 1
“Knowledge and People Flows”
With
the participation of Doru TALABA, Professor,
University Transylvania of Brasov, Romania, President of European
University-Enterprise Network
Strategic
Partnering Instruments
Todd Davey, International Projects Manager, Münster University of
Applied Sciences, Science-to-Business Marketing Centre
Valorisation,
Synergies, Innovation and Development
Henri Dou and Jacky Kister, Expert Group CNRS
- Economic Intelligence
Intellectual
property & responsible partnership in the framework of competitiveness
clusters
Vincent Lamande,
Associate Director, Bretagne Valorisation
European
strategy for closer cooperation between the academia and enterprises
Doru Talaba, Professor, University Transylvania of Brasov, Romania,
President of European University-Enterprise Network
PreIncubation
in Yorkshire, UK
Peter White, President, YTKO Ltd
Public-private
Partnering Process to support Research exploitation: a way of the future
Olivier Personnic, Director – Incubator Manager, inno TSD
Which
tech transfer office staffing model is best ?
Philippe Gorry, Director, Aquitaine Valo, University of Bordeaux
Federica Malloggi, Project Management Area, Strategica s.r.l.
ONERA-SME’s
Collaboration Charter as driving Science to Market
Philippe Richard, Director - Business Development Directorate, ONERA
Spin-off
4 Spin-in employees chart at ONERA: analysis and description
Florin Paun, Deputy Director “New Business”, Business Development
Directorate, ONERA
From
fundamental science to industry: The ESA - FASES project
Mickael Antoni, Scientist, University Paul Cezanne
General Conclusion
Moderator Philippe
PEREZ, Deputy Director, Méditerranée Technologies
Doru TALABA, Professor, University Transylvania
of Brasov, Romania, President of European University-Enterprise Network
Michel BICHERON, Consultant, Agro-Food Industries
Technology Transfer, Former C.E.O. SCALIME France SA
Jan CHOJECKI, Managing
Director, Plant Bioscience Limited (PBL), Norwich, UK
Gillian MCFADZEAN, Chair of the European
Commission's Expert Group on Knowledge sharing in the ERA, Chair of PROTON
Thomas BAAKEN, Head of Marketing Research
Centre, Science2Business, University of Applied Sciences of Munster
Alain LIBEROS, Deputy Head of Unit Support for
Innovation, DG Enterprise, European Commission
